Separately, Snapchat is said to hire News Corp's Rahul Chopra
It is set to overtake Facebook for the first time in the US
Popular photo-sharing platform Snapchat is working on extending the reach of its "Stories" feature on the Web as it also continues to test a major redesign of its Android and iOS apps, a report claims.
"Snapchat
is developing a new product called 'Stories Everywhere' with a goal of
making 'Stories' available outside the app for the first time and
kick-starting the app's stagnant user growth," technology website
Cheddar reported late Wednesday.
Snapchat
is also likely to make it easier to share videos on other platforms
through a Web player that prompts people to sign up and download the
app, the report added.
Meanwhile, Snap - the parent company of
Snapchat has hired Rahul Chopra, the former Senior Vice-President and
Global Head of Video at News Corp and also the CEO of social data agency Storyful to lead the project.
Stories allows the user to string together pictures and videos taken throughout the day.
Similar to social media giant Facebook's "timeline", this feature is public for all friends on the platform.
Snapchat is expected
to overtake Facebook for the first time in the US as the user growth of
the latter is set to slow among teenagers and adults, a report by
market research firm eMarketer said recently. The app currently has 166
million users globally
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